Challenge
Virgin Atlantic needed to communicate key business messages to Nigerian decision-makers with maximum impact. Their Chief Commercial Officer, Juha Järvinen, was visiting Lagos, presenting a critical opportunity to strategically influence industry discourse and enhance the airline’s profile within the market.
Solution
THOP’s advisory services determined that the most effective solution was to execute a strategically sourced one-on-one media interview. This approach would allow for direct, in-depth communication of Virgin Atlantic’s business messaging to the correct audience in a highly targeted and influential manner.
Tactics
- Secured an exclusive interview with The Guardian Nigeria’s Adaku Lilian Onyenucheya.
- Briefed and prepared spokesperson on key industry and economic discussions.
Outcome
The strategic one-on-one interview successfully influenced decision-makers and effectively communicated Virgin Atlantic’s business messages. The conversation was exceptionally well received by The Guardian, leading to significant and impactful coverage.
Advisory Role
Strategically guided Virgin Atlantic’s communications to the Nigerian audience. Pinpointed the optimal approach for targeted messaging, identified influential media platforms, and provided comprehensive executive support for impactful delivery.
