ADDIS ABABA, Ethiopia — March 26, 2026: In line with Agenda 2063, the Opportunity Africa initiative has launched its Creative Council, bringing together Africa’s leading communications, media and marketing leaders to advance a narrative that contributes to building The Africa We Want.
It is a pan-African platform and movement designed to shift how the world sees Africa and how Africa sees itself, by amplifying the people, stories and institutions already shifting perceptions. It is a shared platform that brands, institutions and storytellers can align around to communicate a stronger, more unified story of Africa.
At a time when the global order is shifting and competition for capital, influence and attention is intensifying, perception matters as much as facts. For Africa, image is no longer a soft issue. It is a strategic one. The Creative Council has been established to help ensure Africa is defined by those building it.
The Council brings together senior leaders who have shaped narratives at national, regional and global levels. Their role is to guide the creative direction of the initiative, connect it to their continent-wide networks and ensure the initiative remains credible, relevant and culturally resonant across markets.
“This is exactly the kind of collaboration Africa needs to shape a narrative that reflects our aspirations under Agenda 2063 and builds The Africa We Want. In line with the mandate of the African Union Commission’s Information and Communication Directorate, this work will strengthen how we communicate the Union’s priorities and amplifies Africa’s voice. We encourage more partners to join this growing movement.” Faith Adhiambo, Communication Officer, Agenda 2063 African Union.
“It is a privilege for Africa No Filter to serve as secretariat and help steward this forward. It is unprecedented to see this level of expertise and collaboration coming together to build the narrative infrastructure Africa needs to reframe the continent,” said Moky Makura, Executive Director of Africa No Filter and co-chair of the Council.
Initial members of the Creative Council include senior leaders from TRACE, Africa Practice, the African Union, Brand South Africa, IC Publications, Alpha Media Holdings, X3M Ideas and other leading institutions across the continent.
Media Contacts
Groupe THOP Communications
media@wearethop.com | +225 056 653 6596 | +234 816 163 4785
ABOUT GROUPE THOP
Groupe THOP is a pan-African network of strategic communications and public affairs agencies, comprising THOP, Opinion & Public and Gazelle Touch. With operations in Abidjan, Lagos and N’Djamena, the group advises institutions, multinational companies, and governments on reputation, crisis, advocacy, stakeholder engagement, and digital transformation.
About Opportunity Africa
Opportunity Africa is a pan-African movement working to reframe Africa as a continent of opportunity, progress, innovation and creativity. Convened by Africa No Filter, Brand Africa and partners including the African Union, it brings together brands, institutions, storytellers and communities to build collective momentum behind a more confident and opportunity-led story of Africa. www.opportunityafrica.africa
About Africa No Filter
Africa No Filter is an advocacy organisation working to shift stereotypical narratives about Africa and support a more balanced, dynamic and accurate understanding of the continent. Through community building and advocacy, it supports storytellers to tell richer, more nuanced stories that reflect Africa’s progress, agency and potential. Africa No Filter is a donor collaborative funded by Ford Foundation, Andrew W. Mellon Foundation, Luminate, Hilton Foundation and Hewlett Foundation. www.africanofilter.org
