A thought-provoking discussion with Kwame Senou on Arise News Nigeria, exploring how effective communication drives governance, transparency, and Africa’s evolving change economy.
Communicating Governance & Change Economy Read More »
Keeping up with headlines can prove to be a futile mission as they often shift fast, and brand love can dissolve with a single misstep. At the heart of this evolution is Kwame Senou, Regional Advisor for Edelman in West and Central Africa, and one of the continent’s sharpest minds on strategic communication. Whether it’s
Trust, Truth & Traction: Edelman’s Kwame Senou on Building Brands That Lead with Purpose Read More »
Challenge HP continues to reinforce its commitment to digital inclusion, education, and economic empowerment across Africa. In Nigeria, the brand identified public relations as a critical lever to boost visibility, deepen stakeholder engagement, and drive conversations around innovation, sustainability, and equitable access to technology. Solution THOP developed and executed a robust earned media strategy rooted
Challenge Following the Côte d’Ivoire launch, Roche Diagnostics advanced its 10-Year Diagnostics Ambition for Africa by introducing its Nigeria ODG initiative—another key milestone in its continental healthcare strategy. The launch aimed to showcase Roche’s investment in diagnostics, expand access, and deepen collaboration with stakeholders in Nigeria’s healthcare ecosystem. Solution THOP executed a tightly focused media
Roche Diagnostics – Nigeria Read More »
Challenge On 27 May 2025, Roche Diagnostics marked a significant milestone by launching its new legal entity in Côte d’Ivoire, reaffirming its long-term commitment to West Africa and advancing its 10-Year Diagnostics Ambition for Africa. To commemorate the moment, Roche hosted a high-level stakeholder engagement event in Abidjan, convening institutional partners, clients, and media to
Roche Diagnostics – Côte d’Ivoire Read More »
Driving Vaccine Uptake in Côte d’Ivoire and Togo for the MasterCard Foundation Challenge The MasterCard Foundation approached THOP to support efforts to increase COVID-19 vaccine uptake in Côte d’Ivoire and Togo, where insights revealed low public interest in the Johnson & Johnson vaccine distributed via the COVAX initiative. The assignment involved multi-stakeholder collaboration with CDC
Mastercard Foundation Read More »
Challenge As part of preparations for its Economic Development Assembly, scheduled for October 2024, Global Citizen enlisted THOP to provide strategic advisory support. The goal was to ensure strong visibility through local and international media, manage panel moderation, and coordinate media credentialing. Global Citizen sought to amplify its mission of tackling poverty and inequality by
Global Citizen’s Economic Development Assembly Read More »
Challenge The Kingdom of Saudi Arabia aimed to raise awareness around its presidency for the upcoming UNCCD COP16, to be hosted in Riyadh. This included spotlighting its environmental leadership through the Saudi Green Initiative and Middle East Green Initiative during the African Ministerial Conference on the Environment (AMCEN), held from 30 August to 6 September
Positioning Saudi Arabia as a Leader Ahead of UNCCD COP16 Read More »
Positioning MSC as Africa’s Leading Supply Chain Partner Challenge MSC – Mediterranean Shipping Company, a global leader in maritime transport, appointed THOP’s agency Opinion & Public as its African advisory partner. The objective was to strengthen MSC’s brand visibility across the continent, enhance corporate communications for the family-owned business, and manage its reputation during the
MSC – Mediterranean Shipping Company Read More »
Enhancing Influence in Francophone Africa Challenge The London-based GSMA, a leading telecommunications industry body, needed support in Francophone Africa. They aimed to build awareness, raise their leadership profiles, and drive policy objectives within the region. THOP was appointed as their agency of record on a retainer basis to achieve these goals. Solution THOP implemented a
