Case Studies

Challenge HP continues to reinforce its commitment to digital inclusion, education, and economic empowerment across Africa. In Nigeria, the brand identified public relations as a critical lever to boost visibility, deepen stakeholder engagement, and drive conversations around innovation, sustainability, and equitable access to technology. Solution THOP developed and executed a robust earned media strategy rooted […]

Challenge Following the Côte d’Ivoire launch, Roche Diagnostics advanced its 10-Year Diagnostics Ambition for Africa by introducing its Nigeria ODG initiative—another key milestone in its continental healthcare strategy. The launch aimed to showcase Roche’s investment in diagnostics, expand access, and deepen collaboration with stakeholders in Nigeria’s healthcare ecosystem. Solution THOP executed a tightly focused media

Challenge On 27 May 2025, Roche Diagnostics marked a significant milestone by launching its new legal entity in Côte d’Ivoire, reaffirming its long-term commitment to West Africa and advancing its 10-Year Diagnostics Ambition for Africa. To commemorate the moment, Roche hosted a high-level stakeholder engagement event in Abidjan, convening institutional partners, clients, and media to

Driving Vaccine Uptake in Côte d’Ivoire and Togo for the MasterCard Foundation Challenge The MasterCard Foundation approached THOP to support efforts to increase COVID-19 vaccine uptake in Côte d’Ivoire and Togo, where insights revealed low public interest in the Johnson & Johnson vaccine distributed via the COVAX initiative. The assignment involved multi-stakeholder collaboration with CDC

Challenge As part of preparations for its Economic Development Assembly, scheduled for October 2024, Global Citizen enlisted THOP to provide strategic advisory support. The goal was to ensure strong visibility through local and international media, manage panel moderation, and coordinate media credentialing. Global Citizen sought to amplify its mission of tackling poverty and inequality by

Challenge The Kingdom of Saudi Arabia aimed to raise awareness around its presidency for the upcoming UNCCD COP16, to be hosted in Riyadh. This included spotlighting its environmental leadership through the Saudi Green Initiative and Middle East Green Initiative during the African Ministerial Conference on the Environment (AMCEN), held from 30 August to 6 September

Positioning MSC as Africa’s Leading Supply Chain Partner Challenge MSC – Mediterranean Shipping Company, a global leader in maritime transport, appointed THOP’s agency Opinion & Public as its African advisory partner. The objective was to strengthen MSC’s brand visibility across the continent, enhance corporate communications for the family-owned business, and manage its reputation during the

Enhancing Influence in Francophone Africa Challenge The London-based GSMA, a leading telecommunications industry body, needed support in Francophone Africa. They aimed to build awareness, raise their leadership profiles, and drive policy objectives within the region. THOP was appointed as their agency of record on a retainer basis to achieve these goals. Solution THOP implemented a

Challenge Virgin Atlantic needed to communicate key business messages to Nigerian decision-makers with maximum impact. Their Chief Commercial Officer, Juha Järvinen, was visiting Lagos, presenting a critical opportunity to strategically influence industry discourse and enhance the airline’s profile within the market. Solution THOP’s advisory services determined that the most effective solution was to execute a