Insights

Il est presque naturel pour le public d’associer les concepts « marque » et « branding » aux sociétés commerciales privées, à leurs produits et à leurs services. Cependant, le branding est un exercice en plein essor dans les services d’utilité publique du continent, qui l’ont adopté. En Côte d’Ivoire, la « Compagnie Ivoirienne d’Électricité » (CIE) témoigne de la manière […]

Les cyberattaques continuent de se multiplier, à mesure que les entreprises numérisent leurs activités et leurs systèmes. Les attaques sophistiquées telles que les fuites de données, les chevaux de Troie, le phishing, les ransomwares et le détournement de courriers électroniques professionnels sont généralement laissées entre les mains des départements des technologies de l’information (IT) ou

The recent years have seen across the continent and especially in West Africa, the rise of Corporate Social Responsibility (CSR) with businesses. The COP 21 in Paris, France led the way to a reckoning that something needed to be done for the planet, the people, while they continue to make profit. The enthusiasm led to

Le 11 mars 2020, l’Organisation Mondiale de la Santé déclarait officiellement la crise de coronavirus comme une pandémie. En mars 2021, une année après, le vaccin à dose unique de Janssen vient s’ajouter à une longue liste de vaccins déjà disponibles en Occident et en Asie. Sur le continent, l’Afrique du Sud s’apprête à produire

Over the past year, Africa has seen a surge in civilian-led resistance movements, with the most recent anti-government protests seen in Kenya. The Holding Opinion and Public (THOP) founder Kwame Senou says governments are not trusted because they are not seen as competent and ethical.

The recent meeting between US President Donald Trump and President Cyril Ramaphosa has raised questions across Africa.  As observers debate its impact on US-Africa relations, economic and political considerations are in focus. Kwame Senou, executive director at The Holding Opinion and Public communications company offered an African perspective during a discussion with eNCA’s Sindi mabe.

Visa-free travel is on the rise in Africa, with Malawi the latest country to ease restrictions. Earlier this year, Kenya took an even bigger step, going visa-free for all visitors. The move falls in line with the African Union Agenda 2063. The flagship projects of Agenda 2063 are programmes and initiatives which have been identified as key to

The African Passport and Free Movement of People is set to host the Agenda 2063 flagship project. This initiative seeks to eliminate barriers to Africans’ capacity to travel, work, and live on their own continent.   Kwame Senou, Executive Director of The Holding Opinion and Public Ivory Coast, discussed the pros and cons of a free

A thought-provoking discussion with Kwame Senou on Arise News Nigeria, exploring how effective communication drives governance, transparency, and Africa’s evolving change economy.

Keeping up with headlines can prove to be a futile mission as they often shift fast, and brand love can dissolve with a single misstep. At the heart of this evolution is Kwame Senou, Regional Advisor for Edelman in West and Central Africa, and one of the continent’s sharpest minds on strategic communication. Whether it’s