Challenge
HP continues to reinforce its commitment to digital inclusion, education, and economic empowerment across Africa. In Nigeria, the brand identified public relations as a critical lever to boost visibility, deepen stakeholder engagement, and drive conversations around innovation, sustainability, and equitable access to technology.
Solution
THOP developed and executed a robust earned media strategy rooted in thought leadership and precision media placement. The team co-created high-impact content—including op-eds and speaker talking points, aligned with HP’s core pillars and tailored for the Nigerian market. These narratives were strategically placed to elevate HP’s profile and relevance within national discourse.
Tactics
- Thought leadership development:
Co-authored opinion pieces and developed tailored speaking points to articulate HP’s vision around digital equity and innovation.
- Media placement strategy:
Pitched and secured top-tier media opportunities across Nigeria’s most influential business and tech platforms.
- Executive visibility:
Facilitated interviews with HP leaders, ensuring alignment with thematic areas such as the future of work, digital education, and entrepreneurship.
- Narrative alignment:
Ensured messaging reinforced HP’s strategic priorities and aligned with broader national development conversations.
Outcome
HP earned significant media coverage across prominent Nigerian outlets including BusinessDay, TechCabal, and The Guardian. The campaign delivered multiple high-quality placements with consistent positive sentiment. HP executives were successfully positioned as credible voices in Nigeria’s innovation and development space.
Advisory Role
THOP served as a strategic advisor to HP’s regional communications team, guiding narrative framing, media targeting, and executive positioning. Our counsel ensured alignment between global messaging and local relevance, helping HP deepen its influence in key conversations shaping Nigeria’s digital future.
