Branding as a strategy to improve public services’ perception in Africa. Mariam Essahih, Managing Director at Gazelle Touch

It is almost natural for people to associate ‘brand’ and ‘branding’ with business entities, their products, and their services. However, branding is a growing exercise among several public utilities services on the continent that have adopted it. In Côte d’Ivoire, the “Compagnie Ivoirienne d’Electricité” (CIE) is a testament of how brandi

African leaders have a new narrative on climate – brands operating on the continent should listen – Kwame Senou

A radical shift is occurring in African leaders’ position on climate change. PR consultant Kwame Senou examines how corporations can navigate for a better engagement with governments on this crucial issue. “Desertification in the north, drought in the centre, pollution in the coast, are enough evidence for all to see, Nigeria is committed to net [&hellip