Case Studies


The Covid-19 pandemic banned physical workshops, therefore preventing Danone from holding its annual workshops with paediatricians and midwives. This endangered infants since paediatricians and midwives now lacked access to critical knowledge.

Understanding the consequence of cancelling the workshop, THOP turned the workshop into a virtual experience; by recreating a fully digital event series, from registration to post-event feedback. We combined SMS marketing, Zoom, Typeform, and free music to plan, execute and survey the workshops.

Since then, Danone has held 12 digital workshops with over 800 health specialists. The format became standard practice even after the ban on social gatherings was lifted.