MAUTO - Deviens Le Boss Campaign
MAUTO wanted to launch two bike models (Commando and Chap-Chap) simultaneously in two countries – Togo and Benin Republic. THOP was engaged to increase awareness, drive adoption and influence sales in both countries.
To achieve this, THOP launched a 360-campaign with a communication strategy – Deviens Le Boss (Be Your Own Boss) to emotionally connect to the users’ desire for financial independence and convenience. The campaign activities in both countries included a concert, press conference, motorcade, activations, test-rides, broadcast messages on WhatsApp, OOH, Editorial content, Programmatic Ads as well as Radio & TV spots.
The “Deviens Le Boss” campaign gained over 7 million impressions, grew the company’s social media following from 0 to 9000 across social pages and delivered a 500% ROI.
Commercial and residental
Years of experience
Green space included