Case Studies

After it acquired Tigo in Chad, Maroc Telecom wanted to introduce a new brand identity to introduce the new administration, therefore, they engaged the agency to drive awareness around this development.

To do this, we conducted market research to understand the target audience and inject into the Moov Africa brand (naming and logos chosen by the group), a strong Chadian identity through its communication. This resulted in a comprehensive visual identity that served as the foundation for the corporate image deployed in all subsidiaries.

Moov Africa Chad has rebranded with visible assets throughout Chad, maintaining its market share and leadership in the Chadian market. THOP’s subsidiary – Gazelle Touch continues to be the agency of Moov Africa Chad.