In partnership with the African Union, the United Nations Centre for Trade and Development (UNCTAD) developed a Trade Barriers tool to enable African businesses to report trade barriers and facilitate their elimination.
To promote the increased usage of this tool, UNCTAD launched a pilot campaign in Togo aimed at Medium, Small and Micro-sized traders exporting goods across the continent but required communications support to increase awareness around the tool.
We employed a multi-channel marketing approach relevant to the audiences in Togo. These included:
- Content development.
- Media engagement for the UNCTAD representatives.
- Community engagement for the UNCTAD representatives.
- Education for the primary users (truck drivers, clearing agents, Customs / Police at borders).
The post-action analysis by UNCTAD revealed an increase in the use of the platform.
Commercial and residental
Years of experience
Green space included