African leaders have a new narrative on climate – brands operating on the continent should listen – Kwame Senou
A radical shift is occurring in African leaders’ position on climate change. PR consultant Kwame Senou examines how corporations can navigate for a better engagement with governments on this crucial issue. “Desertification in the north, drought in the centre, pollution in the coast, are enough evidence for all to see, Nigeria is committed to net [&hellip
Creativity is an imperative business skill that you need in Africa – Kwame Senou
In recent years, African creativity has been placed in the spotlight. From Afrobeat musicians filling up European stadiums to movies productions topping the Netflix charts. In a book titled ‘Human Motivation’, written by Robert E. Franken, he defines creativity as the tendency to generate or recognize ideas, alternatives, or possibilities that may be use