Why a strategic approach to public relations (PR) and Communications in Africa is the best approach for global bands entering the continent

Kwame Senou, Founder and Executive Chairman at The Holding Opinion and Public was attending the ICCO (International Communications Consultancy Organisation) Global Summit in Dubai, on 12 to 13 October 2022. The summit was themed ‘Being the Change’ and captures a shift in the role of PR firms advising clients not just to ‘say the right […]