Why a strategic approach to public relations (PR) and Communications in Africa is the best approach for global bands entering the continent
Kwame Senou, Founder and Executive Chairman at The Holding Opinion and Public was attending the ICCO (International Communications Consultancy Organisation) Global Summit in Dubai, on 12 to 13 October 2022. The summit was themed ‘Being the Change’ and captures a shift in the role of PR firms advising clients not just to ‘say the right […]
Public Relations veteran, Oluyomi Badejo-Okusanya visits THOP headquarters
The president of the African Public Relations Association (APRA), an umbrella organization for corporations in Africa, Oluyome Badejo-Okusanya, was visiting the office of The Holding Opinion & Public (THOP) in Abidjan, Côte d’Ivoire. Speaking at Cocody II Plateaux, the THOP headquarters, Mr Badejo-Okusanya met with the Founder and Executive Chairma
THOP had two of its representatives take part in a PRCA Africa NextGen webinar
Two of The Holding Opinion and Public’s (THOP) subsidiaries leaders, Davina Nnawuihe, Operations Manager at MPA Digital and Lerato Mpholo, Manging Director (MD) at Opinion and Public BCW where participating in a PRCA Africa NextGen Webinar. To watch the webinar, click on this link. The webinar on ‘What to expect in your first year in […]
Exploring TikTok as an effective tool for nation branding!
By THOP Think Tank TikTok is a platform that needs no introduction. After the lockdown in 2020, TikTok became one of the most used social media platforms, and its growth remains exponential worldwide. TikTok is currently a short-form, video-sharing app that allows users to create and share creative content with a broader community of individuals. […
How businesses can use PR (Public Relations) as part of their cyber security management
Cyber-attacks continue to rise in line with the proliferation of digitised business models and systems. Sophisticated attacks like data breaches, trojan horses, phishing, ransomware, and business email hijacking are typically left in the hands of Information Technology (IT) or cybersecurity divisions in many organisations. Though PR professionals
Reframing the African narrative to change its perception
By Lerato Mpholo, Senior Communications Consultant After decades of African progress being overlooked, misunderstood, underexposed and minimised, the time for an honest conversation about the endless economic opportunities in Africa is ripe. Narratives over the past decades have painted a wide range of views which can be split into two perspectives: one be