Why a strategic approach to public relations (PR) and Communications in Africa is the best approach for global bands entering the continent

Kwame Senou, Founder and Executive Chairman at The Holding Opinion and Public was attending the ICCO (International Communications Consultancy Organisation) Global Summit in Dubai, on 12 to 13 October 2022. The summit was themed ‘Being the Change’ and captures a shift in the role of PR firms advising clients not just to ‘say the right […]

How businesses can use PR (Public Relations) as part of their cyber security management

Cyber-attacks continue to rise in line with the proliferation of digitised business models and systems. Sophisticated attacks like data breaches, trojan horses, phishing, ransomware, and business email hijacking are typically left in the hands of Information Technology (IT) or cybersecurity divisions in many organisations.   Though PR professionals