Branding as a strategy to improve public services’ perception in Africa. Mariam Essahih, Managing Director at Gazelle Touch

It is almost natural for people to associate ‘brand’ and ‘branding’ with business entities, their products, and their services. However, branding is a growing exercise among several public utilities services on the continent that have adopted it. In Côte d’Ivoire, the “Compagnie Ivoirienne d’Electricité” (CIE) is a testament of how brandi

African leaders have a new narrative on climate – brands operating on the continent should listen – Kwame Senou

A radical shift is occurring in African leaders’ position on climate change. PR consultant Kwame Senou examines how corporations can navigate for a better engagement with governments on this crucial issue. “Desertification in the north, drought in the centre, pollution in the coast, are enough evidence for all to see, Nigeria is committed to net [&hellip

Why a strategic approach to public relations (PR) and Communications in Africa is the best approach for global bands entering the continent

Kwame Senou, Founder and Executive Chairman at The Holding Opinion and Public was attending the ICCO (International Communications Consultancy Organisation) Global Summit in Dubai, on 12 to 13 October 2022. The summit was themed ‘Being the Change’ and captures a shift in the role of PR firms advising clients not just to ‘say the right […]

How businesses can use PR (Public Relations) as part of their cyber security management

Cyber-attacks continue to rise in line with the proliferation of digitised business models and systems. Sophisticated attacks like data breaches, trojan horses, phishing, ransomware, and business email hijacking are typically left in the hands of Information Technology (IT) or cybersecurity divisions in many organisations.   Though PR professionals