Inside THOP
Explore thoughts from our experts, insights, events, news and everything we find knowledgeable.
Reframing the African narrative to change its perception
By Lerato Mpholo, Senior Communications Consultant After decades of African progress being overlooked, misunderstood, underexposed and minimised, th
How businesses can use PR (Public Relations) as part of their cyber security management
Cyber-attacks continue to rise in line with the proliferation of digitised business models and systems. Sophisticated attacks like data breaches, tro
Exploring TikTok as an effective tool for nation branding!
By THOP Think Tank TikTok is a platform that needs no introduction. After the lockdown in 2020, TikTok became one of the most used social media platfo
THOP had two of its representatives take part in a PRCA Africa NextGen webinar
Two of The Holding Opinion and Public’s (THOP) subsidiaries leaders, Davina Nnawuihe, Operations Manager at MPA Digital and Lerato Mpholo, Manging D
Public Relations veteran, Oluyomi Badejo-Okusanya visits THOP headquarters
The president of the African Public Relations Association (APRA), an umbrella organization for corporations in Africa, Oluyome Badejo-Okusanya, was vi
Why a strategic approach to public relations (PR) and Communications in Africa is the best approach for global bands entering the continent
Kwame Senou, Founder and Executive Chairman at The Holding Opinion and Public was attending the ICCO (International Communications Consultancy Organis
Creativity is an imperative business skill that you need in Africa – Kwame Senou
In recent years, African creativity has been placed in the spotlight. From Afrobeat musicians filling up European stadiums to movies productions toppi
African leaders have a new narrative on climate – brands operating on the continent should listen – Kwame Senou
A radical shift is occurring in African leaders’ position on climate change. PR consultant Kwame Senou examines how corporations can navigate for a